TL;DR
- Rebranding for Web3 Banking: EOS rebrands to Vaulta, pivoting to integrate decentralized finance with traditional banking systems.
- Token Swap & Exchange Expansion: A token swap (1:1) is planned by May 2025, with Vaulta set to list on nearly 140 exchanges.
- Investor Optimism: The announcement led to a 17% surge in the token price, reflecting strong market confidence in the new strategy.
The EOS Network has rebranded itself as Vaulta. This transformation marks a decisive shift towards Web3 banking, aiming to integrate DeFi with traditional financial systems. The rebrand was officially announced on March 18, 2025, during the Blockworks Digital Asset Summit in New York.
The brand’s mission is to create a secure, scalable, and inclusive financial ecosystem, leveraging blockchain technology to redefine the banking landscape. Yves La Rose, the founder and CEO of the Vaulta Foundation, emphasized that this rebranding is more than just a name change.
It represents years of planning and development, culminating in a comprehensive strategy to deliver open and accessible financial services. The brand’s vision includes bridging the gap between TradFi and DeFi, offering innovative solutions such as fractional ownership of real-world assets, staking, and Bitcoin yield strategies.
Token Swap and Market Reaction
As part of the rebranding, a token swap is scheduled for the end of May 2025. EOS token holders will be able to exchange their tokens for Vaulta tokens on a 1:1 basis through a dedicated portal.
This swap will be bi-directional for four months, ensuring a smooth transition for users. The new token will also be listed on nearly 140 exchanges where EOS currently trades. The market has responded positively to this announcement.
The EOS token surged by 17% shortly after the rebrand was unveiled, reflecting renewed investor confidence in the network’s future. At the time of writing, the token continues its upward momentum, increasing an extra 19%, and trading at $0.5846. This price spike underscores the market’s optimism about Vaulta’s potential to lead the Web3 banking revolution.
A New Era for EOS
Vaulta’s rebranding signifies a fresh start for the EOS Network, which has faced challenges since its inception. By focusing on Web3 banking, Vaulta aims to position itself as a leader in the evolving financial landscape. With its innovative approach and strategic partnerships, Vaulta is poised to make a significant impact in the world of DeFi.
