TL;DR
- Trump Media filed the first amendment to its SEC registration to launch the Truth Social Bitcoin ETF (B.T.), which will hold BTC directly.
- Crypto.com will serve as the exclusive custodian, trade execution agent, and liquidity provider, while Yorkville America Digital will sponsor the product and oversee its structure.
- The debut on NYSE Arca depends on the approval of the registration and the Form 19b-4.
Trump Media moved forward with its plan to launch a Bitcoin exchange-traded fund by submitting to the U.S. Securities and Exchange Commission the first modification to its registration for the Truth Social Bitcoin ETF. The product, trading under the ticker B.T., will hold BTC directly and mirror its performance through shares traded on public markets.
The company, which operates the Truth Social network, the Truth+ streaming platform, and the Truth.Fi financial brand, appointed Crypto.com as its exclusive partner for the ETF’s Bitcoin custody. It also assigned the platform responsibility for trade execution and liquidity provision, centralizing asset management and fund operations in a single entity.
The launch still requires two regulatory approvals. First, the SEC must declare the registration effective. Then, the agency must approve the related Form 19b-4, a prerequisite for listing a new ETF on a U.S. exchange. Once these conditions are met, the Truth Social Bitcoin ETF shares will trade on NYSE Arca, one of the country’s leading electronic stock exchanges. Yorkville America Digital will serve as the ETF’s sponsor, coordinating its structure and oversight.
Trump Media Relies on the Reputation of Crypto.com and Yorkville
Trump Media is entering a sector that has attracted significant capital inflows since the U.S. approved spot Bitcoin ETFs. These products give investors direct exposure to the cryptocurrency’s price without having to acquire or manage it themselves, boosting their appeal among those seeking regulated investments listed on traditional markets.
The choice of Crypto.com as custodian and liquidity provider ties the ETF to one of the industry’s most recognized platforms, potentially enhancing fund operations and asset security. Yorkville America Digital’s sponsorship brings expertise in developing financial products linked to crypto assets, a crucial factor in a market where trust and transparency are key to attracting both institutional and retail capital.
If the SEC approves Trump Media’s filings, the Truth Social Bitcoin ETF will join the roster of existing options in a competitive and fast-growing market.
