TL;DR
- Trump Media converted nearly $2 billion into BTC reserves and derivatives, representing two-thirds of its total $3 billion liquidity.
- It invested $300 million in BTC-linked options and plans to launch a utility token on Truth Social as an additional revenue stream.
- The strategy aims to shield the company from traditional banks and build financial autonomy with BTC as its core asset.
Trump Media & Technology Group has accumulated nearly $2 billion in Bitcoin and related assets, an amount equivalent to two-thirds of its $3 billion in liquidity. The company, which operates Truth Social, Truth+, and the fintech brand Truth.Fi, reported that its crypto treasury program reached this figure after deploying most of the funding announced in May.
In addition to BTC on its balance sheet, Trump Media allocated $300 million to purchase options tied to BTC-related securities. This reserve will allow the company to convert derivatives into spot BTC when market conditions are favorable. With this approach, the company aims to generate additional returns and diversify its revenue streams.
The initiative has two specific goals: protecting itself from potential censorship or restrictions from traditional financial entities and securing an autonomous income source. According to Devin Nunes, CEO of Trump Media, this strategy “strengthens the company’s financial freedom” and will support the development of a utility token for its main platform.
Trump Media: Bitcoin as a Path to Financial Freedom
In late May, the company proposed an offer of up to $2.5 billion to move forward with its BTC purchases. In recent weeks, most of those funds have translated into direct Bitcoin acquisitions and investments in exchange-traded products. Trump Media did not disclose the exact split between physical Bitcoin and BTC-based securities.
BTC is trading around $118,270. During the day, Trump Media shares (ticker DJT) rose over 6% in pre-market trading in the U.S., driven by investor interest in companies integrating cryptocurrency and blockchain technology into their business models.
The company maintains its plan to continue buying Bitcoin and is evaluating new use cases within Truth Social. According to internal sources, the team is progressing on the design of a utility token to operate within its ecosystem, which could improve future revenue
