The Empire State Building Launches an Exclusive NFT Ambassador Program

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  • The Empire State Building has launched an ambassador program with exclusive rewards for participants.
  • The program features four membership levels, from bronze to platinum, each with specific benefits such as free tickets to the Observatory and opportunities for exclusive events.
  • New members of the program receive personalized NFTs, with the possibility of obtaining more as they advance through the program levels.

The Empire State Building, one of the most recognizable icons in New York and the world, has launched an ambassador program and NFT that offers a series of exclusive rewards for those who participate in its loyalty program. This program is designed for both locals who bring their guests to visit the observatory and fans of the unique experience offered by this iconic building.

The Empire State Building’s ambassador program features four membership levels, each with a specific set of benefits. At the bronze ambassador level, participants receive inclusions in the ambassador newsletter and a free ticket to the 86th floor Observatory, along with the opportunity to enter a raffle to attend exclusive building events.

As members advance through the program and reach the silver ambassador level, they are granted additional benefits, such as an additional ticket to the 86th floor Observatory and another opportunity for the special events raffle. At the gold ambassador level, the benefits increase even further with two tickets to the 86th and 102nd floor Observatories, plus two tickets for an exclusive Saturday morning sunrise experience.

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The Empire State Building Aims to Further Capitalize on Tourism to its Facilities

The highest level of the program, platinum ambassador, offers participants a wide range of premium benefits, including four tickets to the 86th and 102nd floor Observatories, four tickets for the sunrise experience, and one ticket for the coveted annual Empire State Building Run-Up event.

In addition to these benefits, each new member of the ambassador program receives a personalized NFT upon registration. As participants advance through the different levels of the program, they also receive additional NFTs, which have been developed in collaboration with Uptop and feature the iconic image of the “World’s Most Famous Building” in different metallic tones, serving as digital souvenirs and keys to unlock personalized rewards.


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