TL;DR
- Telegram innovates with Ton blockchain advertising platform, providing income to creators.
- Secure and fast payments: exclusivity in the use of the Ton blockchain.
- Toncoin gets stronger: a reflection of growth and trust in Telegram.
The launch of the Telegram advertising platform via the TON blockchain marks a significant milestone in the world of online messaging.
This initiative, announced by Pavel Durov, founder and CEO of Telegram, offers a unique opportunity for channel owners in more than 100 countries to receive financial rewards for their content.
"To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain. Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin." @durov#TON 💎 pic.twitter.com/c6c46adOV1
— TON 💎 (@ton_blockchain) February 28, 2024
Starting in March, these owners will be able to earn 50% of the advertising revenue generated by Telegram by displaying ads on their channels.
Most notable is the exclusive focus on using the TON blockchain to ensure the speed and security of payments and withdrawals.
Following a similar strategy to that implemented with usernames on Fragment, Telegram will sell ads and share revenue with channel owners in Toncoin, the cryptocurrency associated with the TON blockchain.
The adoption of Toncoin as a transaction medium within the advertising platform highlights the growing importance of cryptocurrencies in the digital economy.
This move not only provides an innovative way to reward content creators, but also fosters a virtuous ecosystem where users can reinvest their earnings to improve and promote their channels.
Toncoin has also seen a significant rise, reflecting interest and confidence in the Telegram blockchain project
With a 24% increase in the last 24 hours and a market capitalization of $9.2 billion, Toncoin is positioned as one of the leading cryptocurrencies on the market.
Additionally, Animoca Brands partnership as the largest validator on the TON blockchain and its goal to develop blockchain-based games underline the potential and versatility of this technology.
Animoca Brands President Yat Siu highlights the opportunity to incorporate Telegram’s 800 million users into the TON blockchain ecosystem, suggesting a promising future for this platform.
The launch of the Telegram advertising platform on the TON blockchain represents a significant step towards the monetization of online content and mass adoption of cryptocurrencies.
With a combination of technological innovation and business vision, the company is leading the way towards a new paradigm in digital advertising and the digital economy in general.
