TL;DR
- Cardone Capital has purchased 1,000 BTC, marking its full integration of a Bitcoin-based investment strategy.
- The firm now aims to combine real estate cash flow with Bitcoin’s long-term growth.
- With over $5 billion in assets and more than 14,200 real estate units, Cardone plans to acquire 3,000 additional BTC and expand its real estate footprint by 5,000 units within the year.
Cardone Capital, the U.S.-based equity fund manager led by Grant Cardone, has officially entered the Bitcoin space with a major acquisition of 1,000 BTC. This move marks a strategic pivot in the firm’s investment philosophy, combining traditional real estate assets with Bitcoin in a long-term hybrid model. The company currently manages approximately $5 billion in assets, including more than 14,200 housing units and over 500,000 square feet of premium office space.
The new announcement came directly from Cardone on June 21, with strong support from Bitcoin pioneer Michael Saylor, who congratulated the firm on the bold acquisition. The transaction is part of a broader, five-year plan to shift the company’s asset composition. The plan aims to increase Bitcoin holdings from 33% to 66% of its portfolio while reducing real estate exposure from 77% to 45%. According to Cardone Capital, monthly cash flows from real estate will be used to fund further BTC purchases, generating predictable liquidity and upside.
Dual-Asset Strategy Gains Traction Among Institutions
Cardone Capital is not alone in this transition. It joins firms like Prenetics, DDC Enterprises, and Reitar Logtech in allocating part of their treasuries to Bitcoin. Reitar Logtech recently disclosed its intention to purchase up to $1.5 billion worth of BTC. Meanwhile, DDC Enterprises raised $528 million to support its Bitcoin reserve initiative, and Prenetics launched a $20 million BTC strategy—becoming the first healthcare company to do so.
Cardone Capital has reportedly invested nearly $100 million in Bitcoin so far, with plans to scale aggressively. Its roadmap includes deploying up to $290 million to secure an estimated 2,914 BTC at a projected $100,000 average price per coin. The firm also intends to integrate institutional-grade cold storage for security and align its buying cycles with broader macro market trends.
With the crypto market gaining momentum and more institutional players embracing digital assets, Cardone’s move may signal a deeper shift in how capital allocators view long-term portfolio construction. For Cardone Capital, this is not a temporary diversification, it’s a foundational strategy built for the next financial era of global capital transformation.
