LBank announced a strategic brand partnership with Ponke, the icon of Web3 meme culture, with the goal of integrating its visual and narrative identity across the exchange’s entire platform.
Ponke, portrayed as a “degenerate trader” monkey, has gained massive popularity through humor, visual creativity and community affinity, especially among younger users. The incorporation of this character seeks to reinforce LBank’s positioning as a dynamic and culturally relevant platform within the global crypto ecosystem.
As part of the launch, both brands presented a series of events with a total reward pool of 40,000 USDT distributed across different activities. These include the registration event “Become Ponke’s Co-worker” with 10,000 USDT in prizes, the referral campaign “Recruit Your Army” with another 10,000 USDT, and the trading competition “Ape Into the Market” with an equal amount. The remaining 10,000 USDT are split between social media activities and a Ponke community survey.
Eric He, Community Angel Officer and risk control advisor at LBank, noted that the alliance is not limited to incorporating visual elements, but rather seeks to build a sustained Web3 community grounded in cultural resonance.
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