TL;DR:
- Kalshi hit an all-time single-day trading record, driven by entertainment markets and legal event contracts.
- Bets on Bad Bunny’s halftime show, including his opening song and surprise guests, moved over $160 million.
- The platform reached #1 on the App Store without traditional advertising, overcoming technical hurdles due to high traffic.
Sunday, February 8, will go down in financial history as Kalshi’s trading volume surpassed $1 billion. This impressive result reflects a paradigm shift, with viewers evolving from passive observers into active participants through event contracts.
While traditional sportsbooks focused on the showdown between the Patriots and the Seahawks, Kalshi experienced a staggering 2,700% growth compared to 2025. Mass interest shifted toward entertainment categories, consolidating what experts are calling financial “social hedging.”
The undisputed star of the day was the halftime show, which generated unprecedented liquidity in non-sporting markets. Users traded $113 million predicting that Bad Bunny would open with “Tití Me Preguntó,” an outcome that paid off to the surprise of many.
Regulation and Surveillance Against Insider Trading
In light of this explosive growth, CEO Tarek Mansour emphasized that the platform operates under CFTC supervision. This provides Kalshi with a compliance structure similar to that of the Nasdaq or the New York Stock Exchange, set apart from unregulated offshore competitors.
To ensure market integrity, the company formed an independent Surveillance Advisory Committee featuring experts from Wharton. This initiative aims to mitigate insider trading risks from individuals close to the production of these massive events.
In summary, despite experiencing technical disruptions due to high demand on the App Store, the company guarantees that user funds remained secure. With 200 investigations conducted over the past year, Kalshi reinforces its commitment to transparency and legality within the sector.
