TL;DR:
- Roundtable launched a Coinbase-powered DeFi media payment platform that settles advertising revenue in USDC through smart wallets linked to journalists’ Coinbase accounts.
- The company plans to migrate 21 media brands, hundreds of journalists and nearly 100 million viewers from a system representing about $100 million in activity.
- RTB shares also began trading on Coinbase as Roundtable combines payments, publishing infrastructure and market access while expanding its MediaOS strategy toward Europe.
Roundtable has launched a real-time DeFi media payment platform powered by Coinbase, moving advertising revenue into USDC settlement through smart wallets connected to journalists’ Coinbase accounts. In its official announcement, the company said the system is already live in the United States and integrated with its Media Liquidity Pool. The rollout replaces payment cycles that can take 90 days or more with immediate settlement, combining Roundtable’s MediaOS with Coinbase’s USDC payment infrastructure while giving publishers and journalists direct control over payments and intellectual property across a media business where delayed payouts can create persistent cash-flow pressure.
Roundtable Targets a $100M Advertising Ecosystem
Roundtable plans to migrate 21 major media brands, hundreds of journalists and nearly 100 million viewers from a legacy Web1 environment into its AI and DeFi-based operating system. The associated advertising ecosystem represents about $100 million in activity. The migration brings publishing, monetization, reporting and payments into one infrastructure, with smart wallets tracking and clearing AI-monitored advertising bids. The model also connects with the wider push toward AI-linked publisher monetization, while Roundtable says its own platform removes human intermediaries from payment settlement and gives media partners more visibility into how revenue is allocated across the network.
Coinbase supplies the institutional infrastructure behind the payment layer, while Roundtable manages the media operating system and smart-wallet logic. Journalists can receive USDC through wallets linked to their Coinbase accounts as advertising revenue is generated. The system is designed to make compensation more immediate while preserving transparent records of how value moves through the platform. That structure places programmable settlement inside day-to-day media operations rather than treating blockchain as a separate product, echoing other forms of automated USDC payments where software can trigger transactions without manual billing steps or separate back-office reconciliation processes.
The launch also coincides with RTB shares beginning to trade on Coinbase, tying Roundtable’s Nasdaq-listed equity to the commercial relationship. The company is presenting the integration in London as it seeks to bring European media groups into a coalition built around MediaOS. Roundtable is effectively combining payments, publishing infrastructure and market access inside one operating strategy. The move arrives as Coinbase expands its equities offering, while Roundtable’s test will be whether its real-time model can scale as the $100 million advertising ecosystem migrates onto the platform without recreating the delays it is designed to remove.
