TL;DR
- Binance launched Medá in Mexico as an independent IFPE entity, designed to handle peso deposits and withdrawals and expand its services.
- The company will invest more than one billion pesos, about $53 million over four years, with the goal of driving financial digitization and inclusion in the country.
- Medá aims to integrate traditional banking and digital assets under local supervision.
Binance strengthened its presence in Mexico with the creation of Medá, an entity registered as an Electronic Payment Funds Institution that will operate independently.
The project begins with an investment plan of more than one billion pesos, equivalent to about $53 million, to be deployed over four years to develop accessible and regulated digital financial services in the country.
The objectives of Medá
The initiative seeks to enable deposits and withdrawals in Mexican pesos within the Binance ecosystem while fostering new interactions between the traditional banking system and digital assets. The focus on operational autonomy is reflected in the creation of a dedicated team to manage Medá, with the goal of establishing practices that strengthen the relationship between both sectors and support sustainable growth.
For Binance, Mexico is a strategic market due to its size and dynamism. With more than 125 million inhabitants, the country offers strong demand for digital services and room for competition. Guilherme Nazar, Binance’s regional vice president for Latin America, explained that Medá aims to become an alternative for processing transactions in local currency. According to Nazar, a more competitive market benefits users by ensuring higher-quality services at lower costs.
Binance Keeps Betting on Strict Regulatory Compliance
The creation of Medá also aligns with Binance’s strategy of operating under clear regulatory frameworks. The company holds licenses and registrations in more than twenty jurisdictions, including France, Italy, Spain, Dubai, Japan, Brazil, and Argentina. This international presence is intended to build trust among users and authorities regarding the platform’s transparency and compliance.
In addition, the platform promotes education and training programs focused on blockchain technology. Through Binance Academy, it offers materials in more than thirty languages and has reached tens of millions of students, including university communities in Mexico such as UNAM and Tecnológico de Monterrey. The company also allocates substantial resources to compliance and security systems, making annual investments of hundreds of millions of dollars to prevent illicit activities and cooperate with regulators.
With Medá, Binance aims to establish Mexico as a financial innovation hub in the region. The project brings together infrastructure, regulation, education, and low-cost digital services to improve access to financial tools
