David Schwartz, CTO Emeritus of Ripple, reacted with sarcasm to the sponsorship deal the company signed with the athletics department of the University of Kansas and the Kansas Jayhawks.
Following CEO Brad Garlinghouse‘s announcement that the XRP logo will appear on team uniforms —the first integration of this kind in the history of American college sports— Schwartz responded in the comments with a brief remark: “What an incredible coincidence!”.
What an amazing coincidence!
— David 'JoelKatz' Schwartz (@JoelKatz) July 9, 2026
The inside joke from Schwartz was clear: Garlinghouse not only graduated from that university, but also ranks as one of its major donors for years. According to specialized sources such as journalist Ben Portnoy, the contract runs for five years and is valued at approximately $30 million.
As Ripple expands its presence in the sports sector, XRP is trading around $1.096 and forming a bearish flag. A break below the support zone of $1.07–$1.08 would open the door to a drop toward $1.04, while consolidating above $1.10 would clear the path toward targets in the $1.14–$1.20 range. Historical data shows that July has traditionally been a favorable month for the token, which has accumulated a gain of approximately 7% since the start of the month.
Source: https://x.com/JoelKatz/status/2075308390163828833
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