Strategy CEO Phong Le Reaffirms Bitcoin‑First Plan and Rejects Market Rumors

Breaking News: Strategy Commits $1.4 Billion to Bitcoin Amid Soaring Demand
Table of Contents

TL;DR:

  • Strategy sold only 32 BTC valued at $2.5 million to cover dividends on the STRC preferred instrument, dismissing exit rumors.
  • CEO Phong Le confirmed the company maintains its accumulation plan and introduced “Bitcoin per Share” as the central metric of its treasury.
  • The liquidation represented less than 0.004% of the 843,706 BTC Strategy holds: BTC price dropped just 2% following the news.

The company Strategy became the subject of widespread market speculation during the first week of June 2026, after regulatory filings revealed its first Bitcoin liquidation since late 2022. CEO Phong Le moved quickly to dispel the rumors circulating about an abandonment of the firm’s accumulation plan, clarifying that the operation responded exclusively to contractual obligations under its preferred stock program.

According to the Form 8-K filed with the U.S. Securities and Exchange Commission on June 1, 2026, Strategy disposed of 32 BTC between May 26 and 31, 2026, at an average price of $77,135 per unit. The objective was to fund the monthly dividend distribution of the STRC instrument —Variable Rate Series A Perpetual Stretch Preferred Stock—, which offers an annualized yield of 11.50% on a par value of $100 per share. Since the company’s enterprise software segment does not generate sufficient cash flow to cover these obligations, the Bitcoin treasury functions as an operational liquidity facility.

The Engine Behind Strategy

Strategy’s long-term growth plan is not based on passive asset retention, but on an active financial model. During the same period in which the sale of 32 BTC was executed, the company received over $128.3 million through its at-the-market common stock offering —ATM— program. This mechanism allows it to issue fixed-income and preferred capital instruments —STRC, STRK, STRF, and STRD— to attract institutional capital from asset managers, pension funds, and broker-dealers, which is then deployed into direct Bitcoin purchases in the spot market.

The accumulation pace generated by this institutional credit platform far exceeds what any conventional software operation could sustain.

Bitcoin per Share: The New Compass

Le emphasized in statements from June 2026 that the absolute Bitcoin count is a secondary indicator. The primary metric is “Bitcoin per Share” (BPS), which measures how many units of the asset back each diluted MSTR share. Any capital issuance or liquidation is acceptable as long as it raises that ratio, protecting common shareholders from dilution.

Strategy bitcoin Cripto post

The market impact was brief: Bitcoin’s price temporarily fell below $70,000 and MSTR shares retreated between 5% and 9% during high-volatility sessions. Once analysis confirmed the marginal scale of the operation, prices stabilized and analysts concluded it only evidenced Strategy’s transition toward an active financial institution, rather than a simple speculative holding vehicle.

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