The XRP ecosystem’s greatest challenge is not technical, but communicational, according to XRP developer Panos, who has finally broken his silence. In response to an analysis by Wietse Wind, Panos stated that the development of XRP Ledger suffers from deficient marketing and weak narrative building. According to the expert, the network pioneered DeFi features years before its competitors, but failed to communicate these innovations effectively, allowing platforms like Ethereum to dominate market attention.
This image deficit has generated persistent confusion between Ripple (the company), XRP (the token), and XRPL (the blockchain). The impact has been a disproportionate focus on price speculation, which has alienated potential builders and obscured the network’s technical strengths, such as its scalability and speed. Panos suggests that this muddled identity has hindered mass adoption, leaving the project in a cycle of being “either too early or too late.”
From now on, expectations are focused on whether a deep rebranding will be implemented to clarify the protocol’s identity. Meanwhile, investors should monitor the activation of key technical amendments such as TokenEscrow and AMMClawback. These changes aim to revitalize the development of XRP Ledger and demonstrate that, beyond marketing, the infrastructure is ready to compete in the financial landscape of 2026.
Source: https://x.com/panosmek/status/2011050347788120251
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