TL;DR
- Strategy purchased 4,225 BTC for $472.5 million, raising its total holdings to 601,550 BTC and achieving a 20.2% year-to-date return in 2025.
- They funded the purchase by selling nearly 2 million shares, with $330.9 million coming from common stock and the rest from preferred series.
- Bitcoin hit a new all-time high of $123,000, liquidating $1.3 billion in shorts and pushing its market cap past $2.39 trillion.
Strategy continues to strengthen its Bitcoin position, closing a $472.5 million acquisition of 4,225 BTC. The deal was executed at an average price of $111,827 per coin, bringing its total to 601,550 BTC, accumulated at an average of $71,268. So far in 2025, the company’s Bitcoin strategy has delivered a 20.2% return.
To fund the purchase, Strategy relied on its regular equity offerings. Between July 7 and July 13, it sold nearly 2 million shares, combining its MSTR common stock with three preferred share series: STRK, STRF, and STRD. Most of the funds came from the common stock sale, which raised $330.9 million. The remaining amount was split between the preferred series, which offer annual dividends ranging from 8% to 10%.
Strategy: A De Facto Bitcoin ETF
Strategy has followed this model for four years, combining equity issuance with steady Bitcoin accumulation. The company maintains a public dashboard on its website, updating its Bitcoin holdings, purchase prices, and market value in real time. This structure turned the firm into the largest corporate holder of Bitcoin and an indirect ETF-like vehicle for investors seeking exposure without trading on crypto exchanges.
On the same day as the announcement, Bitcoin surged past $123,000 to a new all-time high. The price jump triggered $1.3 billion in short liquidations in under a minute and pushed Bitcoin’s market capitalization over $2.39 trillion, overtaking Amazon in the ranking of the world’s most valuable assets.
Since early April, following the Trump administration’s suspension of reciprocal tariffs, the crypto market has added $1.2 trillion in value. In just the last two weeks, Bitcoin has climbed $15,000, driven by the approval of a new tax reform in Congress and accelerating institutional demand that continues attracting fresh capital
