TL;DR
- Trump Media requested approval to launch an ETF that will invest directly in Bitcoin and Ethereum, under the name Truth Social ETF.
- The company plans to borrow funds to buy Bitcoin and invest in its own ETFs, while expanding its digital asset business.
- According to the White House, the president maintains a formal separation from his business interests.
Trump Media & Technology Group filed an application to launch an ETF that will invest directly in Bitcoin and Ethereum. The initiative, named the Truth Social Bitcoin and Ethereum ETF, was registered with regulators this Monday and aims to offer investors a direct way to gain exposure to the two most important cryptocurrencies in the market.
Trump Media Will Borrow Funds to Buy Bitcoin
The plan is part of an aggressive strategy from the company controlled by Donald Trump, which in recent months has expanded its presence and influence in the digital finance market. The firm had already announced plans to borrow money to acquire Bitcoin and to invest capital into the very ETFs it intends to issue. In addition, at the beginning of June, it applied for authorization to launch another exchange-traded fund focused exclusively on Bitcoin — a segment already populated with established offerings.
The new ETF will be sponsored by Yorkville America Digital and aims to set itself apart as a simple, low-cost alternative to direct transactions on exchanges or peer-to-peer networks. The product was designed to capitalize on the strong demand for regulated crypto investment products. In 2025, the iShares Bitcoin Trust attracted $12.5 billion in inflows and reached $70 billion in assets, while two Ethereum ETFs collectively brought in over $2 billion, becoming the second- and third-largest by net inflows this year in the United States.
Conflict of Interest
Meanwhile, the Trump family launched a mobile phone service. The focus appears to be on diversifying businesses tied to the president. The crypto market expansion and the new services have raised ethical concerns. Many warn of potential financial benefits and conflicts of interest in areas where the president of the United States also holds political influence.
According to the White House, the president maintains a formal separation from his business interests and transferred Trump Media shares worth $4 billion into a trust managed by one of his sons. The company, however, continues to develop new financial products tied to Trump’s personal brand
