TL;DR
- Trump Media, owner of Truth Social, is moving forward with the process to list a Bitcoin ETF on NYSE Arca.
- The fund would be sponsored by “Yorkville America Digital” and have “Foris DAX Trust” as the custodian of the BTC.
- Trump Media, recently partnered with “Crypto.com”, also plans a $2.5 billion Bitcoin treasury.
The universe of Bitcoin exchange-traded funds (ETFs) in the United States may soon gain a new competitor — with a very familiar face behind it. Trump Media & Technology Group, the company behind the social network Truth Social and of which Donald Trump is the largest shareholder, is moving forward with concrete plans to launch its own Bitcoin ETF on the New York Stock Exchange.
“NYSE Arca”, the electronic arm of the NYSE and the country’s leading ETF operator, has formally submitted the necessary regulatory documentation to list the product under the name “Truth Social Bitcoin ETF.” According to the 19b-4 form filed with the SEC, the fund is designed to track the price of Bitcoin and provide investors with exposure to the digital asset without requiring them to hold it directly.
Strategic Alliances to Expand Digital Products
The fund will be sponsored by “Yorkville America Digital”, a firm that describes itself as “pro-Bitcoin” and aligned with nationalist economic policy. “Foris DAX Trust Company” will be the entity responsible for custody of the bitcoins that will back the ETF. This structure would allow Trump Media to introduce a line of financial products focused on crypto assets, a plan that is already underway following the recent partnership announcement with Crypto.com.
That collaboration includes plans to launch baskets of tokens — including Bitcoin and Cronos (Crypto.com’s native token) — combined with traditional assets. All of these products will be distributed through global platforms and the Crypto.com ecosystem, which already boasts over 140 million users worldwide. But the strategy goes far beyond marketing: Trump Media has also unveiled an ambitious plan to hold $2.5 billion in Bitcoin as part of its corporate treasury.
A Political and Financial Bet on Bitcoin
This ETF would be one of the few in the market with direct political ties. Trump has defended the use of Bitcoin as part of a strategic national reserve and criticized attempts to restrict public access to such digital assets. In a regulatory environment that’s still evolving, explicit backing from influential sectors could make a decisive difference in future approvals.
Although the market already includes more than 60 Bitcoin-linked ETFs — led by giants like BlackRock with its iShares Bitcoin Trust (IBIT) — the entrance of a player with both media and political backing, such as Truth Social, adds a new dimension to the ongoing competition.
