UBS is evaluating the launch of Bitcoin and Ethereum trading for private banking clients in Switzerland, according to reports cited by Bloomberg. The initiative would target a selected group of high- and ultra-high-net-worth clients, with a potential expansion to the Asia-Pacific region and the United States at a later stage.
The bank is currently in the process of selecting external partners to provide the required trading, custody, and regulatory compliance infrastructure. At this stage, the plan does not include building these capabilities in-house. The initial offering would be limited exclusively to BTC and ETH, the two most liquid crypto assets and those with the clearest regulatory frameworks within the traditional financial system.
UBS manages approximately $4.7 trillion in assets under management. Adding crypto assets to its private banking platform would open a new access channel for wealth portfolios seeking exposure to Bitcoin and Ethereum through an established banking relationship.
The bank already maintains active involvement in blockchain and tokenization. Recent initiatives include the uMINT tokenized money market fund on Ethereum and tokenized fund settlement trials conducted alongside Swift and Chainlink. UBS has also tested tokenized deposits in Singapore, in partnership with Ant International, for cross-border treasury flows.
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