TL;DR
- Vanguard increases its Strive ($ASST) holding to 27.63M shares, valued at roughly $17.6M.
- Strive has rebranded as a Bitcoin Treasury Company, holding over 13,130 BTC (~$1B) after acquiring Semler Scientific.
- Vanguard’s investment is technical, driven by its passive index funds, not an active bet on Bitcoin.
Vanguard Group, the $12 trillion asset manager, has increased its holdings in Strive ($ASST) to 27.63 million shares, according to BitcoinTreasuries data. The new position is valued at roughly $17.6 million, reflecting Vanguard’s continued exposure to Strive’s expanding Bitcoin reserves.
Strive has transformed itself into one of the most aggressive corporate participants in the Bitcoin market. Founded in 2022 by Vivek Ramaswamy as an anti-ESG investment firm, Strive shifted direction in late 2025, rebranding as a Bitcoin Treasury Company.
JUST IN: $12 Trillion Vanguard Group increased its position in Bitcoin treasury company Strive $ASST to 27.63 million shares ($17.6 million). pic.twitter.com/DbyXmlujJ3
— BitcoinTreasuries.NET (@BTCtreasuries) February 4, 2026
The company now prioritizes acquiring Bitcoin to grow its balance sheet, a strategy solidified after its January 2026 acquisition of Semler Scientific. Following the deal, Strive holds over 13,130 BTC, valued at about $1 billion, placing it among the top ten corporate Bitcoin holders worldwide.
Vanguard’s Index-Driven Role
Vanguard’s investment in Strive is tied primarily to its passive index mandates rather than an active decision to pursue Bitcoin exposure. The firm has been involved since Strive’s previous incarnation, Asset Entities Inc., before the 2025 merger.
As a major provider of total market index funds, Vanguard must hold almost all investable U.S. public companies. The recent increase in shares appears technical: Strive issued new equity to finance Bitcoin purchases, including a $225 million preferred stock offering in January 2026. Index trackers like Vanguard then buy additional shares to maintain proper fund composition.
Through these mechanics, Vanguard effectively injects Bitcoin exposure into the portfolios of millions of everyday investors, even if they hold standard index funds. Strive’s rapid accumulation highlights how corporate treasuries can integrate digital assets, subtly embedding cryptocurrency into broader market holdings.
