TL;DR
- In 2024, Travala reached $80 million in bookings paid with cryptocurrencies, a 78% increase compared to the previous year.
- Nearly 80% of current bookings are paid in digital assets, with Binance Pay emerging as the most used external payment method, surpassing bank cards and Apple Pay.
- Crypto-using travelers spend more, stay longer, and show higher loyalty to destinations like Dubai, Bangkok, and Mexico City.
Tourism and cryptocurrencies are no longer separate worlds. The latest data shared by Travala and Binance Pay confirms that payments with digital assets are no longer a rarity: they have become a preferred option for a growing number of global travelers. In 2024, Travala handled more than $80 million in bookings paid with cryptocurrencies, up from $45 million the previous year, representing a 78% year-on-year increase.
As of May 2025, the platform’s total gross revenue reached $103.3 million, with nearly 80% of all bookings paid exclusively with crypto assets. This solidifies the trend of real-world adoption of digital money, far beyond speculative environments or tech-savvy communities.
The Crypto Traveler Profile: Higher Spending, Longer Stays, Stronger Loyalty
A new traveler profile is emerging: those who use cryptocurrencies spend an average of $1,211 per booking, compared to just $469 by traditional users. They also tend to book closer to their travel dates—only 11 days in advance on average—and show 57% higher repeat booking rates. This behavior points to a more spontaneous yet loyal demographic that fully embraces the advantages of a decentralized economy. Urban centers with solid digital infrastructure such as London, Paris, Bangkok, and Tokyo are among the most booked destinations. Meanwhile, digital nomad capitals like Lisbon and Mexico City continue to thrive in this crypto-friendly ecosystem. These travelers prioritize financial autonomy, fast transactions, greater privacy, and the ability to manage finances without traditional banking systems.
Binance Pay Leads Among External Payment Methods
Among Travala’s various payment options, Binance Pay stands out as the top external method, accounting for 8.5% of all transactions, surpassing traditional choices like credit cards, Apple Pay, and WeChat Pay. Since 2021, Binance Pay has facilitated more than 22,000 bookings on Travala, totaling over $18.5 million in crypto travel spending. In 2024 alone, it generated more than $8 million in bookings.
These numbers confirm that the crypto economy is gaining real traction in tangible industries, and tourism is among the clearest examples. This isn’t just a trend, it’s a structural shift in how people choose, pay for, and experience travel around the world.
