TL;DR
- CEA Industries bought 38,888 BNB for $33 million, raising its treasury to 388,888 tokens valued at around $330 million.
- The company aims to hold 1% of the token’s total supply by the end of 2025, equivalent to 1.4 million units or $1.2 billion at current prices.
- Its strategy seeks to capture network effects, generate on-chain yields, and build one of the largest digital asset treasuries in the world.
CEA Industries, formerly known as VAPE, expanded its BNB holdings with the purchase of 38,888 tokens for $33 million, bringing its total to 388,888 coins, worth roughly $330 million.
The company maintains its goal of reaching 1% of the total BNB supply by the end of 2025, which would represent around 1.4 million tokens, valued at approximately $1.2 billion at current market prices.
In July, CEA Industries announced a major strategic shift, moving from nicotine vaporizers to building a BNB treasury and changed its Nasdaq ticker from VAPE to BNC. The company recently completed a $500 million private placement led by 10X Capital and Changpeng Zhao’s YZi Labs to support its accumulation strategy. This latest acquisition adds to the $160 million in tokens purchased last month and strengthens CEA Industries’ position as the largest corporate Binance Coin treasury.
Why BNB?
The company’s strategy focuses on a single asset, concentrating exclusively on BNB. This approach allows it to capture network effects, generate on-chain yields, and align with the growth of the BNB ecosystem. According to CEO David Namdar, each purchase reinforces the company’s conviction, increases its exposure, and accelerates progress toward the 1% total supply goal.
BNB reached an all-time high near $900 at the end of August, before adjusting down 6.2% to $844.25 amid the broader crypto market correction. Its blockchain holds over $12 billion in total value locked. The coin’s deflationary model and integration into DeFi are key to its role as a reserve asset within the Web3 ecosystem.
If CEA Industries fully executes its treasury plan, including the potential exercise of warrants worth up to $750 million, its holdings could exceed $1.25 billion, making it one of the largest and most visible digital asset treasuries worldwide
