Steak ’n Shake said its sales increased significantly after adopting Bitcoin payments, according to a statement posted on X. The company attributed the surge to customer response following the rollout of crypto payment options.
Nine months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.
Bitcoin payments for Steak n Shake burgers go into our Strategic Bitcoin Reserve, which then…
— Steak 'n Shake (@SteaknShake) February 16, 2026
In its post, Steak ’n Shake indicated that embracing Bitcoin had a “dramatic” impact on sales performance. The move allows customers to pay with Bitcoin at participating locations, positioning the restaurant chain among a growing number of retailers experimenting with digital asset transactions. While the company did not disclose exact revenue figures or percentages, it framed the shift as a clear commercial boost tied directly to crypto adoption.
The announcement may fuel further interest among merchants evaluating whether to integrate Bitcoin as a payment method. Market observers will be watching for additional details, including whether the company expands crypto acceptance across more outlets or shares updated performance metrics in future communications.
Source: Steak ’n Shake.
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