Ripple lit up Times Square while Franklin Templeton highlighted XRP as a key asset for digital portfolios. The token is experiencing significant institutional interest and expanding adoption.
The iconic blue billboards in the square signal growing cultural and financial visibility for XRP. Analysts note that such presence in a high-profile location often precedes institutional moves, strategic partnerships, or important ecosystem updates. Ripple is currently advancing its global payments network and real-world asset tokenization initiatives.
Franklin Templeton positioned XRP as a “foundational building block” within diversified digital portfolios. Its new XRPZ ETF provides institutional exposure to Ripple’s token, deep liquidity, and full transparency, allowing investors to access the asset without managing private keys or holding custody directly.
This new level of visibility combined with strong institutional backing signals a narrative shift for XRP, boosting market confidence and highlighting its potential for future adoption.
Source: https://x.com/amonbuy/status/1993144357135040535
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