Retail activity in the Bitcoin market has slowed dramatically, according to data from Binance, the world’s largest crypto exchange. Since early 2023, the 90-day moving average of inflows from retail addresses—those holding less than 0.1 BTC—has dropped from 552 BTC per day to just 92 BTC, highlighting a significant decline in participation.
This trend intensified following the launch of spot Bitcoin ETFs in January 2024, which drew some retail investors away from direct exchange activity. Analysts note that remaining retail users are increasingly holding their BTC rather than selling, while others have outgrown the “shrimp” cohort. As a result, new market dynamics are emerging, dominated by larger holders, corporate treasuries, and long-term accumulation addresses.
Industry observers suggest that the market’s current momentum is now driven less by retail inflows and more by institutional and whale activity, making this cycle structurally different from previous ones.
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