TL;DR
- Polymarket signs an exclusive deal with Dow Jones Media Group to integrate user prediction data into major publications like The Wall Street Journal.
- Similar media integrations are happening with competitors like Kalshi (CNN) and Yahoo Finance, signaling mainstream acceptance of prediction markets.
- The platform plans to launch its native POLY token and expand into new markets like real estate price forecasting.
Polymarket, a prediction market platform, secured an exclusive agreement with Dow Jones Media Group. The deal integrates user-generated forecast data into the conglomerate’s publications. Dow Jones will feature the information across its digital and print properties.
The predictions will appear in outlets including The Wall Street Journal, Barron’s, and Investor’s Business Daily. The group will also create new features, such as an earnings calendar incorporating market-derived expectations for public companies.
We're honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.
The World's Largest Prediction Marketā¢ š¤ the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
— Polymarket (@Polymarket) January 7, 2026
This data reflects the probability users assign to future events occurring. Participants trade with real money on contracts tied to specific outcomes. Each contract’s value moves between 0 and 1 dollar, representing the collective certainty percentage. Dow Jones views this information stream as a valuable supplement to its financial coverage.
Media Partnerships Expand the Footprint of Prediction Markets
The firm is not alone in seeking ties with established media. Its direct competitor, Kalshi, serves as the official prediction partner for CNN. That network incorporates the data into its regular programming. Separately, Yahoo Finance selected Polymarket as its exclusive partner in this segment.
Google Finance, meanwhile, will display information from both platforms in its financial search results. These partnerships signal a phase of integration for collective forecasting within the traditional news ecosystem.
Leo Chan, co-founder of the predictive intelligence firm Sportstensor, explained the value of these systems. Chan stated Polymarket aggregates collective intelligence and decentralized data from across the globe.
This “wisdom of the crowd” can deliver more accurate forecasts about coming events, according to his analysis. The executive added that this type of information extends beyond the traders who generate it. Various financial institutions now see these markets as infrastructure for gathering predictive data.
Regarding valuation, Polymarket reached a figure near $9 billion following several funding rounds last year. Its main rival, Kalshi, obtained an approximate valuation of $11 billion. The difference highlights the competition within a growing sector.
The platform recently announced an expansion into housing-related predictions. This will happen through an integration with Parcl, an on-chain real estate platform. The new markets will let users forecast changes in home prices within specific cities.
Additionally, Polymarket confirmed in October its plans to launch a native token, called POLY. The company is preparing an initial token distribution for active platform users. This step aims to better align participant incentives with the network’s development. The firm continues to broaden its offerings and institutional presence as it consolidates its user base.
