TL;DR
- Strategy completed its third-largest Bitcoin purchase with 13,005 BTC for $811 million, lifting total holdings to 214,995 BTC and reinforcing its aggressive accumulation strategy.
- The firm’s average cost basis across all BTC now stands around $30,770 per coin, valuing the treasury near $13.4 billion and reflecting disciplined capital raises via convertible debt and equity.
- Michael Saylor reaffirmed a multi-decade buy-and-hold vision, setting sights on 250,000 BTC by year-end and a 500,000 BTC milestone over the next decade.
Michael Saylor, executive chairman of business intelligence firm Strategy, once again underscored his unwavering belief in Bitcoin as he completed the company’s third-largest Bitcoin acquisition. During the second quarter of 2025, Strategy purchased 13,005 BTC for approximately $811 million, boosting its total holdings to 214,995 coins.
This significant acquisition not only shows Saylor’s belief in Bitcoin’s long-term worth but also prepares the way for the company’s treasury strategy over many decades.
Today, @cvpayne and I break down why Bitcoin is a swarm of hornets, how to outperform $BTC with $MSTR, beat $USD money markets with $STRC, and ride the wave of crypto innovation.pic.twitter.com/3JzMT1lQk9
— Michael Saylor (@saylor) August 4, 2025
Third-Largest Bitcoin Acquisition
Strategy’s Q2 purchase ranks behind only its August 2020 and March 2021 buys in size. Executed at an average price of roughly $62,400 per coin, the deal reflects Saylor’s willingness to allocate significant capital to BTC even amid volatile market conditions. The firm financed the acquisition through a combination of convertible debt instruments and equity offerings, reinforcing its model of raising fresh capital to fund continuous BTC accumulation.
Vision for Decades-Long Accumulation
Since adopting Bitcoin as its primary treasury reserve in August 2020, Strategy has pursued a steadfast buy-and-hold approach. Saylor reiterated his mantra that Bitcoin offers superior long-term returns compared to fiat assets, predicting that in two decades the market will look back wishing it had purchased more.
He emphasized that the firm’s strategy hinges on patience, scale, and disciplined reinvestment of fresh capital into new Bitcoin purchases over a multi-decade horizon.
Balance Sheet Impact and Treasury Metrics
Following the latest purchase, Strategy’s Bitcoin treasury is valued at roughly $13.4 billion based on current spot prices. The average cost basis across all holdings sits near $30,770 per BTC. On-chain metrics show the velocity of coins exiting exchanges into cold storage has accelerated since Q2, suggesting institutional peers may be following Strategy’s lead in accumulating reserves off-exchange.
Market Response and Next Milestones
Investors applauded Strategy’s bold buy, sending the company’s stock up 4.2% on the day of the announcement. Analysts forecast that the firm could hit 250,000 BTC by year-end if capital-raising conditions remain favorable. Beyond immediate targets, Saylor has publicly set a goal of 500,000 BTC within the next decade, positioning Strategy as the world’s premier corporate Bitcoin treasury.
