Some crypto projects raise funds through early-stage token sales. In 2025, one project being discussed is LivLive ($LIVE), which describes itself as a “Live-to-Earn” concept combining augmented-reality (AR) features with token-based rewards. According to the project, it has raised over $2 million in its early-stage fundraising. As with any cryptoasset, adoption and token value are uncertain and may be affected by market, regulatory, and execution risks.
Overview of the project’s ‘Live-to-Earn’ concept
LivLive positions its approach as distinct from some Move-to-Earn (M2E) apps by focusing on activities beyond step counting. Project materials describe an AI-supported AR experience in which users wearing a LivLive-branded wearable can access quests and receive $LIVE tokens for certain real-world actions. Examples cited by the project include leaving a local review, attending a verified event, or completing an AR-based scavenger hunt. Whether these mechanics lead to sustained user participation or token demand depends on adoption, product delivery, and broader market conditions.
Marketing note: the project has referenced promotional bonus offers and discount codes at times; terms, availability, and eligibility can change and should be verified in official project materials.
Merging Crypto with Real-World Assets (RWA)
LivLive also says it intends to integrate “real-world assets” (RWA) by enabling brands and businesses to run engagement campaigns in which users receive tokenized rewards for completing actions. The project states that campaigns may include non-token rewards such as merchandise or experiences, depending on participating partners. If these partnerships materialize, $LIVE could be used within the app for campaign access, in-game features, or redemptions; however, such use cases are project plans and are not guaranteed.
Token distribution and marketing incentives (project-reported)
According to the project, 65% of the total token supply is reserved for token-sale participants and mining rewards. The project also describes the token sale as occurring in stages. Specific allocation, pricing, and schedule details can change and should be checked against official documentation.
The project has also advertised short-term promotional incentives during its fundraising period. These are marketing offers set by the project and may be modified or discontinued.
- Project materials have referenced bonus token promotions for some purchases during limited promotional periods.
- Any eligibility thresholds, bonus levels, and code terms are project-defined and may change.
Promotional offers should not be interpreted as an indication of future token performance or exchange outcomes.
Risk factors and uncertainty
While the project states it has raised more than $2 million, fundraising totals and community activity do not predict future token liquidity, exchange listings, or market price. Any discussion of potential listing plans or future price levels is inherently speculative.
Readers considering engagement with any token sale may wish to review project documentation, verify claims independently, and understand key risks such as volatility, smart-contract or custody risks, changing regulations, and the possibility of loss of capital.
Project links (for reference):
- Website: www.livlive.com
- X (Twitter): x.com/livliveapp
- Telegram: t.me/livliveapp
This article is for informational purposes only and does not constitute financial or investment advice. This outlet is not affiliated with the project mentioned. Readers should independently verify project claims and consider the risks involved.
