TL;DR
- KuCoin received the MiCAR license. It will provide services in 29 EEA countries under the direct supervision of Austria’s financial authority.
- The European platform offers euro deposits and withdrawals, spot trading, and local support.
- KuCoin EU will operate with a regional team of 30 people and will soon launch the Visa KuCard in Europe.
KuCoin obtained the MiCAR license and launched as a regulated platform in the European Union. The company was registered as a Crypto-Asset Service Provider under the Markets in Crypto-Assets framework and is now supervised by Austria’s Financial Market Authority. The exchange confirmed that the service is already live in 29 countries across the European Economic Area.
The new entity offers euro deposits and withdrawals, spot trading, and local customer support. KuCoin stated that the rollout of services will be gradual and that it will add region-exclusive features and campaigns over the coming months. The regulatory structure allows crypto services to be provided under a single framework, removing the need to secure national licenses in each country.
KuCoin Will Establish Its Operating Base in Austria
Austria was selected as the operating base for KuCoin EU. The company said the decision was based on the local regulatory framework as an anchor for operating across the European bloc. The platform is formally supervised by the Austrian financial authority, which acts as the primary regulator under MiCAR.
KuCoin EU’s management is led by Christian Niedermueller, Sabina Liu, and Audrey Lim. The operational launch was announced in Vienna, where the company confirmed that the service is already available to retail and professional users.
The exchange reported that the European platform operates with a regional team of around 30 people across Spain, Germany, Italy, France, Portugal, and the Netherlands. The company also confirmed it will move forward with the launch of the Visa KuCard in Europe. According to official data, the card will offer instant conversion, zero annual fees, and a cashback program of up to 8.5%.
Sponsorships, Services, and New Products
Sabina Liu formally assumed the role of Managing Director. She previously led the exchange’s institutional business and spent 14 years at the London Stock Exchange Group. The company said her role will focus on regional operations and on relations with regulators and local partners.
Separately, KuCoin announced an international sponsorship agreement with cyclist Tadej Pogačar. The athlete joins as a brand partner of the exchange. The company stated that the agreement is based on long-term criteria rather than one-off promotional actions.
KuCoin was founded in 2017 and has more than 40 million users across over 200 countries. The platform provides access to more than 1,000 tokens, spot and derivatives trading, institutional services, and a Web3 wallet. During 2025, the company reported year-over-year growth of 55% in spot volume and 30% in futures
