TL;DR
- Kraken has partnered with Legion to launch Launch, a regulated token sales platform offering immediate listings and clear legal frameworks.
- Up to 20% of each sale is reserved for users with a Legion Score, while the remainder is available on a first-come, first-served basis on both Kraken and Legion, ensuring liquidity and global access.
- Legion provides tokenomics design, regulatory compliance support, marketing, and connections with market makers, while the exchange benefits from trading volume and shared sales fees.
Kraken finalized a partnership with Legion to launch Launch, a token sales platform designed for projects seeking to raise capital under clear regulatory frameworks.
The initiative combines Kraken’s international reach, with over 15 million users across nearly 200 countries, with Legion’s service infrastructure, backed by firms such as VanEck and Brevan Howard. Legion positions itself as the first ICO underwriter, offering a model comparable to traditional IPOs.
Kraken and Legion Target the European Market
Between 2019 and 2021, the ICO industry was marked by disorganized practices and unclear regulations. Kraken Launch aims to fill this gap with an open, compliant format in which every TGE will have immediate listings on Kraken and a legal framework aligned with Europe’s MiCA regulations. In the U.S., Legion is already in discussions with the SEC to align its sales with the frameworks emerging from the recently announced Project Crypto.
The distribution model reserves up to 20% of each sale for users with a Legion Score, a reputation system that evaluates onchain activity and social engagement. The remainder is offered on a first-come, first-served basis on both Kraken and Legion, giving retail investors access and ensuring immediate secondary market liquidity. Smaller, early-stage rounds will continue on the Legion platform, while larger-scale launches will be handled through Launch.
What Each Platform Brings
Legion provides a full-service package including tokenomics design, regulatory compliance advisory, marketing campaigns, connections with market makers, and introductions to strategic investors. Additionally, it guarantees automatic listings on Kraken after the TGE, accelerating market entry. In parallel, the exchange captures revenue from shared sales fees and trading volumes generated by the new tokens, strengthening its position in the industry.
The first joint sale will be announced soon and is expected to be the most ambitious organized by Legion to date. With this partnership, Kraken moves toward a model that combines crypto fundraising with traditional market discipline, while Legion positions itself as a central player in the transition to a regulated and scalable ICO ecosystem
