Morgan Stanley appointed Amy Oldenburg as Head of Digital Asset Strategy and moved crypto management from the research division to operational execution teams. The bank manages $9.3 trillion and established digital assets as an active business line within its wealth management operations.
The change coincided with the Grayscale Bitcoin Mini Trust ETF becoming available on its platform. The product is accessible to financial advisors and provides regulated Bitcoin exposure across more than $7.4 trillion in advisor-managed assets.
In 2024, Morgan Stanley only allowed spot Bitcoin ETF recommendations for high-net-worth clients. In 2025, it removed those restrictions and extended access to its full client base, including retirement accounts.
In September 2025, the bank announced the launch of direct crypto trading via E*TRADE, initially supporting Bitcoin, Ethereum, and Solana. In early 2026, it filed with the SEC to issue its own spot Bitcoin and Solana ETFs, later adding a filing for an Ethereum ETF.
Source: https://x.com/fintechfrank/status/2016253373415072019
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