TL;DR
- FIFA Rivals will debut on June 12 featuring Adidas digital assets, including jerseys, boots, and kits registered on the blockchain.
- Players will be able to buy, sell, and trade these items in a secure marketplace, holding full ownership of every acquired asset.
- Mythical Games aims to leverage football’s global popularity and the strength of brands like Adidas to expand its user base.
Mythical Games has confirmed that its upcoming mobile video game, FIFA Rivals, will integrate Adidas-branded digital assets from its scheduled launch on June 12.
The game will feature collectible items such as jerseys, boots, and digital kits inspired by the brand’s legacy in professional football. Players will be able to acquire, trade, and sell these items, which will be recorded as blockchain-based assets.
The announcement follows a licensing deal between Mythical Games and Adidas, giving the German brand a presence within the virtual game. The move aims to capitalize on FIFA’s global reach and Adidas’ influence in football culture.
FIFA Rivals Looks to Outperform NFL Rivals
FIFA Rivals builds on the formula of NFL Rivals, Mythical’s previous project based on non-fungible tokens (NFTs) and the trading of digital collectibles. While that title didn’t achieve viral success, the company reported $650 million in completed transactions across its various games and a user base of over 7 million. With this new launch, the studio hopes to tap into football’s global fanbase and the power of established brands to reach a wider audience.
In addition to apparel and accessories, the game will let users manage and trade their assets within a secure marketplace operated by Mythical Games, where every player will have full ownership of their items. The company aims to make this system a core part of its business model, setting itself apart from traditional games by offering complete and real control over in-game assets.
Mythical Games co-founder and CEO John Linden noted that bringing Adidas into the game offers players a direct cultural connection and the chance to digitally represent an iconic brand on and off the pitch. This collaboration highlights how established brands can enter new digital environments in innovative ways, beyond conventional promotional content.
The game will be available on both iOS and Android devices. Mythical Games is backed by a16z, ARK Invest, and Animoca Brands. The company is also developing another project based on Pudgy Penguins, with updates expected soon
