Crypto projects in focus for 2025: Cold Wallet, Avalanche, Sui, and Cardano

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As 2025 begins with renewed retail interest and growing institutional involvement, market participants are watching a range of crypto assets tied to different technologies and use cases. Identifying notable projects requires more than short-term price moves; it also involves reviewing use cases, development activity, and publicly available progress updates.

From self-custody tools to Layer 1 networks, four projects are frequently discussed by the crypto community. The sections below summarize key points that have been reported or described publicly, including project-stated features and plans.

1. Cold Wallet (CWT): Self-custody features and project-reported incentives

Cold Wallet positions itself as a self-custody wallet product. The project has stated that it completed a $270 million acquisition of Plus Wallet and that this brought in 2 million active users, which it frames as support for competing with established wallets such as MetaMask and Trust Wallet.

According to project materials, the platform includes an incentives mechanism linked to activity such as paying gas fees, swapping tokens, or using on and off-ramps, with rewards denominated in CWT. The project also describes tiered ā€œcashbackā€ levels tied to holdings and notes that, in some cases, the maximum tier can reach 100%. Cold Wallet further states that it offers a referral program with rewards paid in USDT; terms and eligibility are determined by the project.

Cold Wallet also describes its token economics as having a 10 billion CWT cap and states that 4 billion tokens are allocated to a token sale, with a halving model built into its design. The project has publicly referenced a Stage 15 price of $0.00923 per token; prices and availability can change, and such figures should not be read as predictive of future performance.

The project has also discussed potential technical additions after launch (for example, a Layer 2 or app-specific rollup intended to reduce gas costs). Any projections of very large returns that may appear in promotional materials are speculative and uncertain, and readers should treat them as marketing claims rather than outcomes. Cold Wallet information is available on the project website for reference.

Readers following self-custody products may want to track Cold Wallet’s stated roadmap, user metrics, and technical documentation as they become available.

2. Avalanche (AVAX): High-speed infrastructure with broad utility

Avalanche is known for its focus on performance, including app-specific subnets and fast processing with low latency. This has made it a platform used by developers who want flexibility and speed while maintaining decentralization. Avalanche’s consensus design is intended to support rapid transaction finality.

In 2025, the platform has drawn attention for initiatives such as the Evergreen Subnet, which has been associated with tokenized-asset experimentation. Avalanche has also expanded into gaming. As with other networks, market price can be volatile, but the protocol’s ongoing development and adoption remain key factors observers track.

For readers assessing network fundamentals and adoption, Avalanche is often discussed in the context of its infrastructure approach and ecosystem activity.

3. Cardano (ADA): Methodical development and research-driven design

Cardano has progressed from a research-oriented approach to operating as a smart contract platform. The project supports a developer community and a DeFi ecosystem. Its use of peer-reviewed research and formal methods is intended to emphasize security and resilience.

In 2025, Cardano has continued work on scaling efforts such as Hydra and has highlighted interoperability initiatives and ecosystem support through grants.

Cardano is often discussed by community members who prioritize a slower, research-led development process and established infrastructure, though outcomes and adoption are not assured.

4. Sui (SUI): A blockchain designed for complex applications

Sui, developed by Mysten Labs, uses an object-based data model intended to support dynamic assets. This design can be relevant for applications in gaming, NFTs, and other interactive environments.

The Sui Foundation has supported ecosystem activity through grants, accelerators, and educational outreach. The network’s throughput and fee structure are frequently cited by developers building applications across areas such as DeFi and social products, although usage and adoption can change over time.

From a usability and developer-support perspective, Sui is one of several newer networks being evaluated for application versatility.

Choosing among the projects discussed

Whether a reader is interested in self-custody products, scalable DeFi platforms, or newer Layer 1 chains, outcomes will depend on changing market conditions, technology execution, and user adoption. The projects above represent different approaches and risk profiles, and none should be viewed as a guaranteed performer.

When evaluating projects like these, it can be helpful to focus on primary sources (documentation, audits where available, on-chain activity, and team disclosures) rather than promotional claims. top-performing cryptos today is a label that can vary by metric and timeframe, and readers may interpret it differently depending on what they are measuring.


This article is for informational purposes only and does not constitute financial or investment advice. This outlet is not affiliated with the project mentioned. Press releases or guest posts published by Crypto Economy have been submitted by companies or their representatives. Crypto Economy is not part of any of these agencies, projects or platforms. At Crypto Economy we do not give investment advice, if you are going to invest in any of the promoted projects you should do your own research.

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