The announcement was made at the news page of Cardano Foundation’s official website on 21th of August 2019. According to this announcement, Alix Hyeowon Park, a former executive at Coinone, has been appointed to lead the expansion of its global community by the Cardano Foundation.
Among her immediate priorities will be strengthening the community with the next phase of the Cardano Ambassador program. This new role of Alix Park will be effective immediately.
Her new role will be based in Seoul, South Korea. Alix HyeoWon Park is the founder and CEO of MarketingCrew Company, a private company which works in the field of marketing and advertisement, dedicated to Southeast Asia, that helps startups successful marketing in this rapidly growing region.
She will focus on developing and implementing a new community management strategy to support and educate the global community. Nathan Kaiser, Chairperson of the Cardano Foundation, about this new appointment, said:
“With Alix’s appointment, we are further strengthening our community management function as the Cardano Foundation accelerates global community growth strategy. Her experience in emerging markets and with developers will be valuable and very timely as Cardano is preparing to invite Dapp developers and corporate partners to expand ADA’s user base in developing nations. Alix’s leadership and marketing management experience and background in storytelling will cement the Foundation’s goal to better serve the community.”
Alix Park Alix has a Master of Business Administration degree from the Johnson Graduate School of Management at Cornell University at the USA and a Bachelor of Arts degree in Political Science, French Language and Literature from the Sogang University at South Korea. Besides his own marketing company, before joining the Cardano Foundation, she was a chief marketing officer at Coinone.
She had also worked for major multinational companies such as Ernst & Young (EY), Motorola, Samsung Electronics and Korean Air as a marketing strategist.
The Cardano Foundation is an autonomous organization that supervises the expansion of the third-generation blockchain, Cardano. It focuses on shaping the legislation and commercial standards, ensuring stakeholder accountability, facilitating the partnerships with other institutions, and growing the Global Cardano Community. The Cardano global community collaborates with its two most important partners, EMURGO and the IOHK.s