TL;DR
- Binance Pay surpassed 20 million merchants in less than a year, showing that cryptocurrency payments are increasingly becoming part of everyday commerce.
- Over 98% of B2C transactions in 2025 were settled in stablecoins such as USDT, USDC, and EURI.
- Its global user base exceeds 45 million.
Binance Pay exceeded 20 million merchants in under a year, starting from just over 12,000 at the beginning of 2025. Its growth demonstrates that crypto payments are being adopted more widely in both online and offline commerce across regions including Latin America, Africa, Europe, the Middle East, and Asia.
The use of stablecoins explains much of this expansion. Over 98% of B2C transactions in 2025 were settled in USDT, USDC, and EURI. These assets enable fast, low-cost payments and reduce exposure to volatility, benefiting both consumers and merchants. They also lower cross-border transfer costs and expand financial access in markets underserved by traditional banks.
Binance Pay Has 45 Million Global Users
The Binance Pay user base has surpassed 45 million globally, showing that its tools are not limited to early adopters. Local integrations support adoption: in Brazil, the platform connects with Pix for instant crypto-to-real conversions; in Argentina, consumers can pay with digital assets at thousands of merchants via QR codes; in Bhutan, tourists use the platform to pay for flights, visas, accommodations, and local purchases.
The most active sectors include retail, luxury, hospitality, gaming, and supermarkets. Examples include the JW Marriott in Cannes, KFC in South Africa, and the SPAR supermarket chain in Switzerland. These partnerships demonstrate that businesses are integrating crypto as a complementary payment option alongside cards and digital wallets.
Stablecoins Are Growing and Forcing the Financial System to Adapt
Stablecoin payment volumes exceeded $10 billion per month by August 2025, an 82% increase since the start of the year, according to Artemis. Since Binance Pay’s launch in 2021, transactions have surpassed $250 billion.
The adoption of Binance Pay is prompting traditional systems to evolve. SWIFT launched a blockchain-based ledger for international payments, showing that banks are looking to combine legacy infrastructure with innovations from the crypto industry.
Binance Pay continues to grow in merchant numbers, users, and payment volumes. The platform is establishing crypto as a practical option for everyday commerce, even in markets with capital controls or monetary instability
