TL;DR
- Berachain (BERA) rises following the launch of BeraStrategy, the token’s first institutional treasury strategy, supported by Greenlane.
- Greenlane raised $110 million via a PIPE to accumulate BERA through open-market purchases and over-the-counter (OTC) transactions.
- The strategy aims to generate returns and strengthen both BERA’s treasury and its ecosystem.
Berachain (BERA) climbs after the launch of the first institutional treasury strategy dedicated to its token.
Greenlane Holdings, a U.S.-based distributor of premium smoking accessories and lifestyle products, announced a $110 million raise through a PIPE (private investment in public equity) to implement BeraStrategy, a vehicle designed to accumulate BERA through open-market purchases and OTC trades.
The initiative is backed by Polychain Capital, Blockchain.com, Kraken, North Rock Digital, CitizenX, dao5, and the Berachain Foundation, which supports the creation of the token’s first institutional treasury.
BeraStrategy will be led by Ben Isenberg as Chief Investment Officer, with Bruce Linton appointed as Chairman of the Board and Billy Levy joining as Director. Both bring extensive experience in capital markets and business development. Greenlane aims to position itself as one of the largest public BERA holders. The funds will be primarily allocated to token acquisitions, in addition to working capital and corporate expenses.
Berachain Is Particularly Attractive for Institutional Investors
Berachain is a Layer 1 blockchain powered by the Proof of Liquidity mechanism, which allows on-chain businesses to generate value while earning returns through the BERA token. Unlike traditional PoS chains such as Ethereum or Solana, BERA’s yield comes from monetizing block rewards, making it especially appealing to institutional investors. The initiative also seeks to grow the treasury and strengthen the ecosystem through active market participation.
Institutional interest in digital asset treasuries (DATs) is at an all-time high. Traditional finance firms are increasingly adopting accumulation strategies for tokens like ETH, XRP, SOL, and BNB. Accumulation through BeraStrategy could form the foundation for the next bullish phase, with initial resistance levels at $2–$4 and potential targets at $8–$10. Key support lies between $1.6 and $1.2.
Greenlane will maintain full transparency in its treasury strategy, providing regular reports on BERA acquisitions, treasury performance, and governance measures, while continuing to operate its distribution business
