TL;DR
- Record Financial is developing a royalty payment system on Avalanche that settles payouts in USDC seconds after each stream or download.
- The new model unifies data, standardizes information, and removes the months-long wait caused by labels, publishers, and fragmented systems.
- 11am Management already uses it so artists can access daily metrics and plan tours and investments with real data.
Record Financial is building a royalty payment system that upgrades the financial infrastructure of the music industry and ends the long delays artists face before receiving the income generated by their work.
Record is implementing a model built on Avalanche that processes data in real time, standardizes information from multiple sources, and pays royalties in USDC seconds after a song is streamed, downloaded, or triggers any other monetizable event.
The traditional process forces royalties to pass through labels, publishers, distributors, and collective management organizations that operate with disconnected systems, manual accounting, and slow cycles. An artist can go viral overnight yet wait three or four months to get paid. Record proposes something different: a unified system that records every revenue stream, transforms it into verifiable accounting data, and settles payments instantly on a public network.
Avalanche Handles Thousands of Micropayments at Minimal Cost
To make this possible, Avalanche provides high-performance infrastructure, low fees, and the capacity to process thousands of micropayments per song across different regions and platforms. The company connects royalty measurement, data management, and transfers in the same environment, allowing a label, manager, or artist to access the same financial information without delays or fragmented interpretations.
11am Management, responsible for artists such as Armani White, RealestK, Lil Tjay, A$AP Ferg, Alex Warren, and Maddox Batson, already uses the system to give musicians a daily view of their earnings. The company notes that lack of clarity creates internal friction, uncertainty, and decisions made without complete information. Immediate access to real metrics enables planning tours, marketing spend, or audiovisual production based on accurate data instead of outdated or partial reports.
Record Financial Aims to Take Its Model Beyond Music
Avalanche considers this a real enterprise adoption trial rather than an experiment limited to speculation. Global royalty volume exceeds $40 billion per year, and moving those flows to programmable infrastructure can help reduce operating costs, reconciliation errors, and imbalances between rights holders.
Record aims to expand beyond the boundaries of the music business. The company is working to apply the same model to film, television, gaming, and digital media—sectors that share fragmented ownership schemes, long payment timelines, and manual validation processes that slow capital movement even while the content is already generating revenue in real time.
