Retail juggernaut Amazon, has joined forces with Mojo Melee, a Web3 game built on Ethereum (ETH) scaling network Polygon (MATIC) in an effort to offer non-fungible tokens (NFT) to Amazon Prime subscribers.
What is the Partnership All about?
According to Mojo Melee developer Mystic Moose, the collaboration will commence with a free package available through the Amazon Prime Gaming portal. This package includes an NFT of the champion character Gwyn Rockhopper and 885 in-game Ore currency for Prime subscribers who create a new player account for Mojo Melee.
— Planet Mojo 🌱| Mojo Melee SEASON TWO is LIVE! (@WeArePlanetMojo) August 2, 2023
One of the key characteristics of the offering is the introduction of an early opportunity to own an NFT right from the start as usually players are required to reach a certain character level to mint champions as NFTs.
The Amazon deal is set to last six months and includes additional monthly drops of free in-game NFTs and other content, providing ongoing opportunities for Prime subscribers to check out the game and have a potential advantage over non-subscribers.
Amazon to Offer Exclusive Benefits to Prime Gaming Users
In addition to the monthly drops, Prime members will have access to the soon-to-be-released “Mod-able” Mojos, which are 3D digital collectibles that allow players to customize and create unique looks that can be shown off in-game and on-chain.
In a statement, Mike Levine, CEO of Mystic Moose, exclaimed they are thrilled to be working with Prime Gaming to bring Mojo Melee to Prime members. He added,
“With monthly free drops of on and off-chain items, this is a massive opportunity to let players enjoy our game and experience the power of web3 gaming assets.”
With the introduction of Web 3.0, the gaming industry across the world is set for significant expansion. An ever-increasing number of people are seen getting hooked on new gaming models such as Play to Earn, giving birth to a multibillion-dollar gaming industry that has been rising at an astounding rate.
Blockchain-based Gaming Demand Skyrockets
According to a recent study, the global Web3 gaming industry is expected to rise at a CAGR of 18.7% from 2023 to 2030. During the forecast period, the market size is expected to reach a staggering size of $133,228 million. Over the recent past, scores of video game firms have embarked on this transformative trend, offering several benefits including transparency, ownership, and interoperability to users.
Interoperable gaming experiences for all! 💙🧡 https://t.co/akFbw4UNNT
— Arbitrum (💙,🧡) (@arbitrum) July 25, 2023
Recently, Arbitrum (ARB), an Ethereum (ETH) layer2 scaling solution, revealed support for a cross-platform integration with Aurory, a prominent Web3 gaming company to boost Interoperable gaming experiences for users.
Last month, Immutable, one of the leading Web3 gaming developer platforms, partnered with mobile game maker Eyeball Games to release a blockchain-based mobile pool game, “Eyeball Pool,”
Game tech companies are redefining the gaming industry with the foray of the Web3 and this in turn has led to more use cases of this burgeoning technology in the space. It seems with continuous efforts, innovation and collaboration, Web3 gaming has the potential to transform the gaming industry, empower players, and redefine the way users experience and interact with digital games.
Web3 Gaming is the Biggest Driver of Crypto Adoption
In a May “Ask Me Anything (AMA)” in the r/India community on Reddit, Sandeep Nailwal, the co-founder of the Polygon (MATIC), claimed that Web3 gaming will eventually become one of the biggest drivers of mass crypto adoption and help to increase genuine at-scale “real life” use cases for blockchain other than trading and payments.
Echoing similar thoughts, Michael Ionita, VP of DappRadar, said that gaming has attracted more transactions than any other sector of the blockchain industry. Speaking at ETHCC Paris, the VP emphasized that gaming has become the most dominant category on the blockchain, surpassing gambling and decentralized finance (DeFi) over the years.