Crypto glossary

HODL

Definition

HODL is crypto slang for holding an asset for the long term instead of selling during price swings, born from a misspelled 2013 forum post.

The term comes from a December 2013 post on the Bitcointalk forum titled "I AM HODLING", written by a user frustrated after a sharp bitcoin price drop. The typo became a meme, and the community later turned it into the backronym "hold on for dear life".

As a strategy, HODL means buying an asset and keeping it through bull and bear markets, based on the belief that its long-term value will be higher than any short-term trading gains. Long-term holders often keep their coins in self-custody, frequently in a cold wallet, and on-chain analysts track coins that have not moved for a year or more as a measure of this behavior.

The approach is simple, but it requires tolerating deep drawdowns and offers no protection if the asset never recovers.

Example

A buyer who purchased bitcoin in 2017, held through the 2018 and 2022 crashes and never sold is a typical HODLer, judging success over years rather than weeks.

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