Rakuten has enabled access to XRP for more than 100 million users in Japan, integrating the cryptocurrency into its payments and rewards ecosystem.
Through the wallet, users can convert Rakuten Points into XRP, transform that XRP into Rakuten Cash and use it to make purchases across services. Points accumulated in the loyalty program become a crypto asset and then return to the everyday consumption circuit without the need to leave the platform.
@Rakuten reaches more than 100 million users in Japan. Customers are able to use Rakuten Points to buy XRP, convert XRP to Rakuten Cash and spend it through @RakutenPay_App.
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In this episode of Onchain Economy, Rakuten Wallet Senior… pic.twitter.com/2zOQ7ntuO9
— RippleX (@RippleXDev) August 12, 2026
Rakuten Wallet senior analyst Masuda highlighted that the integration has the potential to expand XRP’s daily utility beyond its traditional role as an investment or trading asset. He also noted that XRP’s liquidity and its track record in value transfer position it as a key tool for remittances.
Rakuten’s scale is what turns this integration into something more than a listing announcement. It does not mean that 100 million users will adopt XRP immediately, but it does mean that the cryptocurrency is now within reach of a massive consumer base within an environment they already know and use. If the model gains traction, it could become a concrete case of blockchain utility applied to everyday commerce.
Source:Â https://x.com/RippleXDev/status/2087678333043540256
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