ORANGE JUICE said that it raised $40 million to launch a permanent capital company that will acquire, improve and permanently own American businesses. The company combines long-term ownership, operational improvement and a Bitcoin treasury, positioning Bitcoin as part of the balance-sheet model, not a side allocation.
The company was founded by partners from ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga and Andi Pitt, along with Adrian Steckel, with Ruben Zweiban as operating partner. Ricardo Salinas is participating as anchor investor, while ORANGE JUICE plans to target stable, cash-flow-generating businesses with $1 million to $10 million in annual cash flow, making small-business succession the entry point for its Bitcoin-backed structure.
The next test is execution after the raise. ORANGE JUICE said acquired businesses will keep their identities, sellers may receive equity, and cash flow may be reinvested into acquisitions or the Bitcoin treasury. The follow-up is whether permanent ownership, AI-supported operations and conservative leverage can turn a treasury thesis into an acquisition platform.
Source: ORANGE JUICE.
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