Strive CEO Matt Cole said that the company acquired 789 BTC for $61.43 million at an average cost of about $77,890 per Bitcoin, lifting total holdings to 14,557 BTC as of April 24, 2026. The purchase was the latest increase in Strive’s corporate Bitcoin treasury.
Strive has acquired 789 BTC for $61.43 million at an average cost of ~$77,890 per bitcoin.
As of 4/24/2026 we hodl 14,557 $BTC. $ASST $SATA pic.twitter.com/6JYBemuVq6
— Matt Cole (@ColeMacro) April 27, 2026
The update matters for shareholders and Bitcoin treasury watchers because it points to another sizable balance-sheet expansion rather than a marginal add-on. Based on the figures disclosed, the purchase materially expands Strive’s reserve base and reinforces its position as a large corporate holder of Bitcoin.
For now, the next point to watch is whether Strive follows this buy with another treasury update or shifts attention to capital deployment and funding strategy. At this stage, the immediate takeaway is straightforward: the company has added another large tranche of BTC and moved its disclosed holdings further above the 14,000-coin mark.
Source: ColeMacro on X.
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