TL;DR:
- Onramp just announced the launch of its unified financial platform for long-term bitcoin holders across all 50 U.S. states.
- The platform combines bitcoin brokerage, IRA, physical gold, cash accounts with up to 5% rewards, and a card with 1.5% cashback.
- The Genesis Program is limited to 210 participants. The minimum deposit is 2 BTC, with a qualifying transaction of at least $100 within 30 days.
Onramp, the bitcoin custody and advisory firm based in Austin, Texas, launched Onramp Finance. The new platform merges into a single interface services that long-term holders had been managing in scattered fashion: bitcoin brokerage available in all 50 states, cash management accounts, bitcoin IRA, direct gold ownership, and a spending card. The offering is not aimed at the active trader, but at the profile that treats bitcoin as a multigenerational asset.
Onramp: An Infrastructure Built for Decades
The platform’s architecture organizes its functions around three axes: earn, accumulate, and spend. Users can park cash in accounts offering up to 5% in rewards funded by Onramp —not a guaranteed interest rate, but a discretionary benefit—, then redirect those funds toward bitcoin or gold, and recover part of everyday spending through the card’s 1.5% cashback, which can be reinvested into the same assets.
Custody operates under a multi-institution model that distributes risk across BitGo, Coinbase, Coincover, and Tetra, and also includes insurance coverage through Lloyd’s of London. That structure eliminates the single point of failure risk that historically affected centralized exchanges, a direct response to the collapses that defined 2022.
The Genesis Program and the Target Investor Profile
The program operates as an early access initiative, called the Genesis Program, and is limited to 210 participants admitted in order of transaction execution. Requirements include a minimum deposit of 2 BTC and a qualifying transaction of at least $100 within the first 30 days. In return, participants gain access to custody services with no fees for one year, early access to new products, and direct contact with the executive team.
CEO Michael Tanguma was explicit about the platform’s positioning: “Sound financial planning has always been based on simple ideas. Spend less than you earn. Put the rest in things that hold their value. Pass them on wisely.” That premise aligns perfectly with the segment Onramp Finance targets: high-net-worth individuals and long-term wealth builders who are not seeking speculative exposure, but financial infrastructure consistent with a wealth preservation strategy.
