TL;DR
- Major Purchase: Strategy acquired 17,994 BTC for $1.28 billion at $70,946 each, one of its largest buys since January.
- Reserves Growth: Holdings now total 738,731 BTC worth about $56 billion, with average cost basis slightly reduced to $75,862.
- Market Impact: Acquisition amid $68,000 BTC price highlights confidence in long-term value, strengthening the company’s industry influence.
Michael Saylor’s Strategy has once again expanded its Bitcoin reserves, cementing its role as the largest corporate holder of the cryptocurrency. The firm’s latest acquisition pushed total holdings past 738,000 BTC, underscoring its long-term commitment to digital assets despite market volatility.
Strategy has acquired 17,994 BTC for ~$1.28 billion at ~$70,946 per bitcoin. As of 3/8/2026, we hodl 738,731 $BTC acquired for ~$56.04 billion at ~$75,862 per bitcoin. $MSTR $STRC https://t.co/wB1k3Nt1xa
— Michael Saylor (@saylor) March 9, 2026
Strategy’s Latest Acquisition Details
According to a US Securities and Exchange Commission filing, Saylor’s firm purchased 17,994 BTC for $1.28 billion last week. The average purchase price was $70,946 per token, below the company’s overall average acquisition cost of $75,985. This buy marks one of the largest since January, when Strategy acquired 22,305 BTC for $2.13 billion at $95,284 each.
Following the latest purchase, the company’s reserves now stand at 738,731 BTC, acquired for approximately $56 billion. The company’s average cost basis has dropped slightly, from $76,052 to $75,862, reflecting its recent acquisitions during below-cost trading periods. Historically, the firm avoided large buys in similar conditions, but this year it has already completed five acquisitions totaling 25,229 BTC since February 9.
Market Context and Confidence
The purchase comes as Bitcoin trades near $68,000, following a stretch of heightened volatility. Despite short-term swings, the firm’s accumulation strategy highlights confidence in Bitcoin’s long-term potential. With a market capitalization exceeding $1.36 trillion and daily trading volume above $40 billion, the scale of this acquisition signals a strong belief in the resilience of the asset.
the company’s aggressive buying strategy continues to influence investor sentiment. By funding purchases through bonds and other instruments, the company leverages capital markets to expand its position. With nearly 740,000 BTC under control, Strategy holds a significant portion of the total supply, reinforcing its influence in the crypto industry. Michael Saylor’s advocacy of Bitcoin as “digital gold” remains central to the firm’s narrative, positioning Strategy as a key player in shaping institutional adoption.
