X published an updated Paid Partnerships Policy today, requiring creators to enable the “Paid Partnership” disclosure for sponsored organic posts and defining what qualifies as a paid partnership, according to X’s Help Center.
The policy separates paid partnerships from X Ads and notes that content prohibited under paid partnerships may still be permissible via ads. In its country-specific rules, X makes “financial products, services, or opportunities” ineligible for paid partnerships in Australia, the European Union, and the United Kingdom, including loans, investment services, crypto, and buy now pay later offerings.
Next, creators and brands will likely run a quick compliance refresh: audit active sponsorships, align disclosures, and apply geo-aware controls so restricted financial promotions do not surface in those markets. X says violations can lead to post removal, read-only enforcement, or account suspension, and it provides a reporting form for potential breaches.
Source: X Help Center, Paid Partnerships Policy.
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