TL;DR
- Michael Saylor, CEO of Strategy, signaled new Bitcoin purchases above $93,000 and posted the “₿igger Orange” signal on social media alongside a chart of the company’s BTC holdings.
- Strategy holds the largest corporate BTC treasury, with 687,410 BTC acquired at an average cost of $60,000–$70,000.
- Strategy shares (MSTR) trade between $173–$174, rising more than 5.4% in January.
Michael Saylor, executive chairman of Strategy, hinted at new Bitcoin purchases while the cryptocurrency remains above $93,000. Saylor posted on social media a message reading “₿igger Orange” alongside a chart of the company’s BTC holdings, a signal he has historically used to indicate new acquisitions and upcoming regulatory filings.
Strategy holds the largest corporate Bitcoin treasury globally, with approximately 687,410 BTC acquired at an average cost of $60,000–$70,000 per coin. In January, the company confirmed the purchase of 13,627 BTC for about $1.25 billion, at an average price near $91,519 per BTC, according to regulatory filings as of January 11, 2026. Earlier, the company acquired 1,286 BTC for roughly $116 million, also as part of its ongoing accumulation strategy.
Bitcoin Provides a Mild Recovery for Strategy
Strategy’s share price (MSTR) has shown high volatility linked to BTC movements. Shares currently trade between $173 and $174, rising over 5.4% in January, while posting a cumulative drop of more than 59% over the past six months.
Bitcoin entered 2026 above $90,000, briefly surpassing $93,000. Early January volatility responded to macroeconomic data and shifts in institutional demand.
Strategy’s accumulation strategy is partially funded through at-the-market stock offerings and preferred share issuances. The company’s heavy Bitcoin exposure amplifies the cryptocurrency’s price movements in its stock, making January a key period for investors following both assets.
No Changes to Future Plans
Saylor confirmed that Strategy will continue increasing its Bitcoin position despite market volatility and fluctuations in its own stock price. The company reported no plans to sell or change its accumulation policy, keeping the strategy focused on buying and holding BTC
