WhiteBIT Expands to U.S. Market With High‑Profile Times Square Rollout

WhiteBIT Expands to U.S. Market With High‑Profile Times Square Rollout
Table of Contents

TL;DR

  • The launch of WhiteBIT US creates an independent entity with full licensing and a plan to operate across all 50 states from a New York headquarters.
  • The platform brings a set of European standards to the U.S., featuring certified security, strict compliance, and infrastructure designed to scale.
  • Verified users gain access to spot trading, instant exchange, and on/off-ramp services.

WhiteBIT begins its U.S. operation with a structure built to scale in a regulated market dominated by financial institutions.

The company launched WhiteBIT US as an independent entity that has already obtained its operating licenses and aims to provide services in all 50 states. The plan establishes a nationwide footprint built from New York and supported by satellite offices that enable local execution and accelerate expansion.

The rollout introduces to the U.S. market a set of European standards centered on security, regulatory compliance, and competitive fees. WhiteBIT enters with a platform that has never recorded a security incident and operates with certifications such as CCSS Level 3 and CER.live audits, where it ranks among the three most secure exchanges in the world. This technical base supports a strategy that combines institutional-grade infrastructure, strict AML and KYC protocols, and products that helped the company reach more than 35 million users.

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What Services Will WhiteBIT US Offer?

Verified U.S. users will have access to spot trading, instant exchange, and on/off-ramp services. The roadmap includes fiat integration, KYB onboarding for corporate clients, and institutional solutions such as custody and liquidity provision. The company plans to expand its team with local talent to develop scalable products built in the United States and strengthen the country’s blockchain infrastructure.

The expansion coincides with the company’s seventh anniversary and its evolution into W Group, an ecosystem that includes eight companies focused on exchange, payments, digital banking, blockchain infrastructure, and analytics services. This phase is supported by an international brand campaign designed to address common doubts about crypto and reinforce the company’s message of transparency. One of the campaign videos has been displayed in Times Square since November 28 as part of the brand rollout in the United States.

WhiteBIT aims to stimulate innovation and attract technology companies. Leadership argues that the U.S. market drives growth in the crypto sector and seeks to consolidate its position as a leader in blockchain infrastructure

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