TL;DR
- Trump Media & Technology Group, Crypto.com, and Yorkville Acquisition are joining forces to establish a crypto treasury company centered on CRO, the native token of the Cronos blockchain.
- The deal includes $105 million worth of CRO transferred to Trump Media, along with $50 million in cash.
- With CRO trading at $0.2018, up 25.02% in the last 24 hours and a market capitalization of $6.77 billion, the move signals a growing trend of corporations adopting digital asset treasuries to strengthen their balance sheets.
Trump Media & Technology Group Corp., operator of Truth Social, announced a major partnership with Crypto.com and Yorkville Acquisition Corp. to form “Trump Media CRO Strategy Inc.”, a company designed to buy and hold large reserves of CRO tokens. The plan draws inspiration from MicroStrategy’s long-term approach to Bitcoin, positioning CRO as a key strategic asset for future-oriented corporate portfolios.
The agreement outlines that Crypto.com will transfer 684.4 million CRO, valued at $105 million, in exchange for shares of Trump Media and $50 million in cash. Both parties, together with Yorkville, are bound by a one-year lock-up period on their holdings once the deal closes. Trump Media shares rose 7.9% and Yorkville Acquisition stock climbed 3.5% in premarket trading following the announcement.
Strategic Expansion Into Digital Treasuries
According to filings with the US Securities and Exchange Commission, total funding for the venture is expected to reach a mix of 6.3 billion CRO, $200 million in cash, $220 million from warrants, and a $5 billion equity line of credit with Yorkville affiliates. This positions the company among the most capitalized digital asset treasury structures to date.
Devin Nunes, CEO of Trump Media, emphasized that corporations are preparing for a future where blockchain-based assets play a central role in financial planning. He added that CRO in particular offers growing real-world use cases through the Cronos ecosystem, including payments, staking, gaming, and DeFi integrations.
CRO Market Shows Momentum
CRO’s price surged 25.02% in the last 24 hours to $0.2018, giving it a total market capitalization of $6.77 billion. While still far below its all-time high of $0.97 set in 2021, the recent rally reflects increased confidence in the token’s utility and adoption.
Trump Media also disclosed plans to integrate Crypto.com’s wallet infrastructure into Truth Social, potentially enabling a rewards program for users. The development is seen as an attempt to drive both platform engagement and wider adoption of CRO tokens. The combined company will trade on the Nasdaq under the ticker symbol MCGA, further solidifying the role of alternative cryptocurrencies in publicly traded corporate strategies worldwide.
