TL;DR
- Simplified Crypto Identity: Brave has launched the .brave blockchain-based domain to convert complex cryptocurrency wallet addresses into easy-to-read names.
- NFT-Enabled Ownership: Minted as NFTs on the Polygon blockchain, these domains provide immutable ownership, eliminate recurring fees, and bolster privacy.
- Bridging Web2 and Web3: This initiative marks a significant step in merging traditional internet practices with Web3 technology, offering censorship-resistant, decentralized hosting via IPFS.
Brave Browser has launched its own blockchain domain called the .brave domain. Developed in partnership with Unstoppable Domains, this innovative initiative transforms complicated crypto wallet addresses into simple, human-readable names. The new on-chain domain isn’t just a creative branding tool, it exemplifies Brave’s commitment to privacy, user control, and the seamless integration of Web3 technology into everyday browsing.
Today, Brave becomes the first browser to launch an on-chain top-level domain: introducing .brave, in partnership with @unstoppableweb.
.brave is now available to Brave’s over 85M users, offering a seamless way to own their digital identity, send crypto, and explore Web3. pic.twitter.com/hUuuhiHxsz
— Brave (@brave) May 20, 2025
Bridging Traditional Internet and Decentralized Web
The launch of the .brave domain marks a significant convergence of traditional internet practices with decentralized blockchain innovation. By minting these domains as non-fungible tokens on the Polygon blockchain, Brave empowers users with undeniable ownership and eliminates the hassles of recurring renewal fees.
For over 85 million monthly active users, this means a smoother, more secure digital identity with all the advantages of blockchain technology. The new domain system promises to simplify online interactions while bolstering privacy and trust, a critical evolution as the digital landscape continues to evolve.
Tokenized Domains and Decentralized Hosting
One of the standout features of the .brave domains is the ability to host decentralized websites using the InterPlanetary File System (IPFS). This integration ensures that content remains censorship-resistant and securely accessible directly in the browser.
Beyond just serving as a human-friendly address for crypto transactions, these tokenized domains pave the way for innovative digital experiences. With support spanning multiple blockchains, including Ethereum, Solana, and Bitcoin, the new domain opens new avenues for decentralized applications and streamlined crypto payments.
A New Era for Web3 Identity
Looking forward, the browser is positioning itself at the forefront of the digital identity revolution. Future plans include exploring ICANN registration to bridge the gap between Web2 and Web3 environments, ensuring that the new domains function both within traditional internet frameworks and decentralized networks.
As blockchain adoption accelerates worldwide, the browser’s foray into on-chain domains could set a powerful precedent for a more secure, user-centered web, reinforcing the vision of a truly open internet where privacy and control are paramount.
