TL;DR
- Debit Card Launch: World Liberty Financial is preparing to introduce a debit card integrated with Apple Pay, allowing users to spend the USD1 stablecoin in everyday transactions.
- Token Market: The WLFI token has slipped about 35% since launch, trading near $0.20, with analysts pointing to accumulation zones and a possible breakout above $0.2399 as indicators of renewed bullish momentum.
- Strategic Outlook: By maintaining a chain-agnostic approach and signing a memorandum with Bithumb, World Liberty signals its intent to expand global reach and strengthen partnerships.
World Liberty Financial (WLFI) has unveiled plans to launch a debit card integrated with Apple Pay, designed to facilitate seamless transactions using its USD1 stablecoin. The initiative, announced by co-founder Zak Folkman during Korea Blockchain Week 2025, underscores the project’s ambition to merge traditional payment convenience with decentralized finance innovation.
Very honored to co-host and give the keynote speech today at Eastpoint in Seoul 🦅 ☝️ https://t.co/GdPrMLZy7F
— Zak Folkman (@zakfolkman) September 22, 2025
Debit Card and Retail App Vision
The upcoming debit card will allow users to link their USD1 stablecoin directly to Apple Pay, enabling everyday purchases through a familiar digital wallet. Folkman emphasized that while the feature is not yet live, it is expected soon. Complementing the card, World Liberty is preparing to release a retail application that blends peer-to-peer payments with trading capabilities. Described as “Venmo meets Robinhood,” the app aims to bridge Web2 usability with Web3 financial tools, offering users both convenience and investment opportunities in a single platform.
Chain-Agnostic Commitment
Folkman reiterated World Liberty’s stance against launching a proprietary blockchain, stressing the company’s chain-agnostic philosophy. He explained that the project’s mission is to build a stablecoin independent of specific chains, exchanges, or platforms. By avoiding the creation of a dedicated WLFI chain, the company seeks to maintain flexibility and interoperability across the broader crypto ecosystem. This approach positions WLFI as a service provider focused on accessibility rather than infrastructure dominance.
WLFI Token Market Dynamics
Since its launch on September 1, the WLFI token has faced selling pressure, trading around $0.20 and down 35% from initial levels. Despite a 47 million token burn earlier in the month, momentum has cooled, with analysts highlighting key accumulation zones at $0.2088, $0.1973, and $0.1855. A breakout above $0.2399 with strong volume is viewed as a potential bullish trigger. Folkman acknowledged the volatility but expressed confidence in long-term growth as the project expands its product suite.
Strategic Partnerships and Outlook
In addition to product development, WLFI has signed a memorandum of understanding with Bithumb to explore future collaborations. This partnership signals the company’s intent to strengthen its presence in global markets while leveraging established exchanges for growth opportunities. As WLFI advances its debit card and retail app rollout, the project is positioning itself as a player seeking to merge stablecoin utility with mainstream financial accessibility.
