WOO’s Ambitious Plan: Innovation Hub to Drive BTC Ecosystem Growth and DeFi Expansion

WOO's Ambitious Plan: Innovation Hub to Drive BTC Ecosystem Growth and DeFi Expansion
Table of Contents


  • Expansion Goals: WOO aims to enhance the Bitcoin ecosystem and enter DeFi markets, focusing on becoming a leader in the crypto sector’s growth.
  • Ecosystem Growth: The company plans to decentralize its strategy, grow its product offerings, and increase its ecosystem’s reach with platforms like WOOFi and WOO X.
  • Innovation Support: WOO is offering grants for projects in areas like DePIN, RWA, DeFi, AI, and Bitcoin Layer-2, providing resources to foster innovation without taking ownership.

WOO, a leading player in the crypto space, has announced its ambitious plan to expand its Europe-based innovation hub. The primary focus of this expansion is to bolster the Bitcoin (BTC) ecosystem and diversify into key Decentralized Finance (DeFi) growth verticals.

WOO’s strategic plan is focused on positioning the company as a leader in the growing sectors of the upcoming crypto market boom. The company’s ecosystem includes various products, such as the WOOFi protocol, a popular DEX protocol that has seen over $13 billion in cumulative trading volume and has more than 250,000 monthly active users. Additionally, WOO X is a prominent global centralized exchange in the crypto space.

The goal of this expansion is to boost the variety of products aligned with WOO in the upcoming months. WOO is shifting towards a more decentralized strategy for building and governing its ecosystem, aiming to stay in tune with evolving market trends and expanding the overall ecosystem’s reach.

WOO’s Commitment to Incubating Potential Projects

WOO's Ambitious Plan: Innovation Hub to Drive BTC Ecosystem Growth and DeFi Expansion

During the Token2049 event, Ben Yorke, the Vice President of Ecosystem, announced the availability of grants for global teams dedicated to the development of Decentralized Physical Infrastructure Networks (DePIN), Real World Assets (RWA), Decentralized Finance (DeFi), Artificial Intelligence (AI), and Bitcoin Layer-2 solutions.

“The expansion of our Innovation Hub underscores our commitment to identifying and incubating potential projects that could leverage the WOO token as a core component of their innovations,” said Yorke. He stressed the importance of not taking ownership of these projects, but rather, empowering these budding startups to grow by offering guidance, valuable industry relationships, and resources like access to funding, market experts, customers, and collaborators.

Interested applicants can send their proposals to [email protected]. The selection of teams will depend on their dedication to pioneering in RWA, DeFi, AI, BTC Layer-2, and DePIN growth sectors, as well as their capability to incorporate WOO as a key element of their innovation.

This comprehensive support system is designed to foster their growth and success, while spreading WOO’s vision of building with integrity, to improve user access to innovative tools and global opportunities.


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