TL;DR
- Donald Trump is set to launch a new crypto-based video game with a Monopoly-inspired concept, where players can build digital properties and earn in-game currency.
- The development is led by Bill Zanker, a close associate of Trump and the architect behind his previous crypto ventures.
- This project adds to Trump’s growing digital ecosystem, which already includes NFTs, a memecoin, and the DeFi initiative “World Liberty Financial”.
U.S. President Donald Trump is preparing to roll out a new crypto project that merges entertainment, blockchain technology, and his trademark real estate flair: a Monopoly-style game where players roll dice, purchase virtual properties, and earn crypto through a play-to-earn system. While his team officially denies direct links to the iconic board game, sources familiar with the project describe gameplay mechanics strongly reminiscent of Monopoly’s build-and-collect model.
This latest move into the digital world is backed by a larger push from the Trump Organization into blockchain innovation. In February 2025, Trump’s company filed several trademark applications with the “U.S. Patent and Trademark Office”, aiming to use the TRUMP name across a range of metaverse and NFT-related products. These include virtual TRUMP-branded clothing, restaurant simulations, and token-gated exclusive content, all part of a strategy to solidify a presence in the growing Web3 ecosystem.
Trump’s Expanding Digital Ecosystem
Since surprising many with the release of his NFT trading card collection, Trump has consistently expanded his footprint in the crypto space. Today, his digital portfolio includes the memecoin “Official Trump” (currently holding a market cap of over $1.5 billion), multiple NFT drops, and a decentralized finance venture called “World Liberty Financial“, which plans to introduce a stablecoin in the near future. Trump’s family members are also engaged in crypto, participating in projects like “American Bitcoin”, a mining-focused initiative tied to the U.S. economy’s new digital frontier.
A Digital Move with the Trump Stamp
The new game is being developed by Bill Zanker, who previously helped launch Trump’s meme coin and NFT ventures. While Hasbro, the rights holder of Monopoly, has not authorized any official licensing, insiders reveal that Zanker attempted to secure the rights to “Trump: The Game” back in May 2024, but the title was no longer available. This new release isn’t just a nostalgic nod to Trump’s history with board games; it’s a calculated effort to drive crypto adoption by blending familiar gameplay with blockchain-based earnings.
With an already solid presence in the Web3 space, this bold move reinforces Trump’s unexpected rise as a prominent figure in the crypto world. Though once skeptical, his full embrace of decentralized finance and digital ownership shows how gaming, crypto, and politics are increasingly colliding in modern culture.
